About us

ALATO® is a registered Swedish watch microbrand developed by ALATO Watches. Founded by the passionate watch enthusiast Pierre Strömbäck, the company draws on his background in architecture and civil engineering, along with professional experience in the construction industry.

This expertise gives him a keen eye for detail, ensuring that both form and function are meticulously crafted in each design.

From legends masterpieces are shaped

We are inspired by significant inventions and iconic personalities when designing our watch collections. Behind every watch design is a story - a story in time worth sharing.

  • 35 years of history

    The word ALATO is sprung from a 35 year old story which we tell you more about below. The company ALATO Klockor was founded in the beginning of the year 2023 outside Gothenburg, Sweden.

  • Swedish design

    All design work is carried out in-house at our small watch studio outside Gothenburg, Sweden. Our watches are then manufactured in a factory known for its reliability and high-quality standards. The factory employs a rigorous quality control process to ensure each timepiece meets our exacting specifications.

  • Microbrand with macro dreams

    We are a small watch company with ambitious plans, aiming to unite watch enthusiasts around the world through the stories behind our timepieces.

HISTORY

Behind the company name and the ALATO® brand lies a deeply personal and meaningful story connected to founder Pierre's upbringing. For 35 years, the word "alato" has been used within the family as a term of endearment.

It all started when a little boy was learning to say "I love you" in English... but what came out of his mouth was "a-la-to." His parents picked up on this invented word and began using it to express their love for him.

The significance of ALATO is thus very special to us. Today, we channel the meaning of the word through our passion for watches. We invest a lot of time and dedication into our business, hoping it reflects in your entire purchasing experience.

 

 

Company details

Company name

ALATO Watches

Billing address

ekonomi@alato.se

Postal address

Hytterkullen 108, 433 52 Öjersjö

Registered organizational number

880426-XXXX (available on request)

VAT

SE880426XXXX01 (available on request)

F tax slip

Yes, we hold an F tax certificate.

VAT registered

Yes, we are VAT registered in Sweden.