About us

ALATO® is a registered Swedish watch microbrand developed by ALATO Watches. Founded by the passionate watch enthusiast Pierre Strömbäck, the company draws on his background in architecture and civil engineering, along with professional experience in the construction industry.

This expertise gives him a keen eye for detail, ensuring that both form and function are meticulously crafted in each design.

Story

Behind the company name and brand ALATO® is a very personal and significant story that ties in with the founder's upbringing. The word alato has been used within the family for 35 years as a declaration of affection.

This is how it all began. Once upon a time, there was a little boy who was going to learn to say "I love you" in English.. but what came out of the boy's mouth was "a-la-to". The boy's parents picked up this made-up word and started using it when explaining to their son how much they loved him.

The meaning of ALATO is a reflection of passion and dedication to watch design. Through careful work and dedication, this philosophy is reflected in every step of your buying experience.

Design rooted in Engineering

Experience watch collections inspired by significant inventions and iconic personalities. Each design carries a story – a tale from time, worth discovering.

  • 35 years of history

    ALATO has its roots in a 35-year-old story. The company ALATO Klockor was founded in early 2023, just outside Gothenburg, Sweden.

  • Swedish watch design

    All design is done in-house in a small watch studio in Partille, Sweden. The watches are manufactured offshore in a certified factory that has proven to be accurate and professional.

  • Microbrand with macro dreams

    A small watch company with the ambition to create watches that engage watch enthusiasts worldwide.

Company details

Company name

ALATO Watches

Billing address

ekonomi@alato.se

Postal address

Hytterkullen 108, 433 52 Öjersjö

Registered organizational number

880426-XXXX (available on request)

VAT

SE880426XXXX01 (available on request)

F tax slip

Yes, we hold an F tax certificate.

VAT registered

Yes, we are VAT registered in Sweden.